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To publish your products or services in your area or even beyond that is appropriate to use ad posters as advertising material. They would both – attract attention for a private event and also for any commercial purpose. |
An ad poster is supposed to catch the eyes of your target group members and arouse their interest. One of a posters’ most important functions is to be an eye catcher. The content of a poster needs to be easily captured by the viewer. It is also supposed to have the viewer associate the content with a certain product. Especially for companies it is important to put elements on the poster that transfer its purpose – the advertising purpose. That means the poster has to include messages as a text, connected with a related design like pictures or other graphics. All these elements are supposed to work together.
Using the example of MAGNUM we will explain to you what you have to keep in mind while creating your poster and how to construct the message and the pictures as effective as possible:
While creating your poster you should place the most important elements on a slant that goes from the left, upper corner down to the right bottom of the poster. This is just the way we gaze at pictures.
Between the left and the right end of the slant you should place a graphic what totally fascinates the observer. Otherwise his or her eyes glance along the poster diagonally and leave it totally emotionless.
A prime example for an effective poster design is the mentioned poster from MAGNUM: This advertising is pretty sober but still very impressive so it attracts attention.
Take a try on the first picture!
• Where did you look at first?
• Which element did you focus mostly?
… Was it in the centre of the poster?
This area of the poster in addition with the written message is a working eye catcher what totally attracts attention. The eye catcher that goes from the areas of the written message to the picture is one of the most important features on the poster. Between all the other posters we meet in our environment like on street lights, advertising pillars, or bus/tram stops, we need a punctual advertising message to get interested.
The poster we used here does not have any extensive graphics. The components of the picture, the ice cream and the tiny women, build a unit since the ice cream is in the middle and the woman is watching at it. The woman is also still a little bit in the focus of the ray light what delighted the ice. The light focuses both in the middle of the whole picture. The same applies to the letters, what are still a little bit delighted as well. That means the colours and their brightness are also pretty important for the customers perception since it also controls the customers view. Because the message is very short it would not be an effort for the customer to read it. So we have a message as a text and a picture. We still need an emotional aspect in the poster. This emotional effect is given by the picture what tells you that you can enjoy a magnum in a very special moment.
The example shows how challenging it is for advertisers to create an eye catcher poster. Here are some basics to make a good ad poster:
- There should be only one big component on the poster – either the headline or the picture. One should be bigger than the other.
- If the headline and the picture would be in the same size the layout would appear pretty boring. In this case no priority would be shown so the viewer does not know where to look at first and where to look next. The headline should be in a different size to release excitement while gazing at the poster.
- You better leave some empty space so the poster is not too overcrowded.
- Use contrasts and contrast colours for example in the background or use darker colours in the shade.
- Do not use pale outlines. If so, they should be thick enough to recognize them.
- All points of view need to be realistically, even the shadows.
- The picture needs to be identifiable. So do not cut off anything important – except it helps to reach someone’s attention.
- It can be helpful to have a white frame around the poster so it stands out from all the other, similar posters around – e.g. on an advertising pillar.
- The viewer needs to be able to have a look on the poster from every angle of view. Therefore the poster needs to have different contrasts, the message should be big enough, do not use too crazy points of view and not too many details.
- The viewer looks at the poster in the shape of a Z. Then he or she goes back to the most important elements, the eye catchers, on the poster what caught his or her eyes.
See our attractive offers for posters in our shop.
Source:
http://www.ibelieveinadv.com/commons2/magnum6-412×217.jpg
