To publish your products or services in your area or even beyond that is appropriate to use ad posters as advertising material. They would both – attract attention for a private event and also for any commercial purpose.

Read more "Eyecatcher – how to design an ad poster"

Perfect binding is the best way to bundle brochures, catalogues or other printed materials with a high number of pages. Up to 160 pages are possible for your high quality brochure with perfect binding.

Read more "Perfect binding – this is how it works!"

Preparing the artwork for your brochure is pretty easy. You just need to be awarded of a couple aspects to get the optimal result. Get an idea about some typical sources of errors and how to avoid them. To see all the examples in a bigger size you just need to click on them.

Read more "Brochure – basics"

General Information The z-fold is besides the gate fold and the roll fold another sort of the parallel fold. At least two pages of the sheet of paper go in opposite directions. This way the folder gets its z-shape what gives it its name. It also goes by the name leporello-fold, according fold or certina fold.

Read more "The Z-fold"

The gate fold

The gate fold mostly bases on the parallel-fold. The breaking edges run parallel to each other. So the gate fold is also a sort of the parallel-fold.
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Printed products, no matter what type or how many copies, have long been obtainable not only for businesses, but to individuals as well, as the Internet has made the affordable services of large print shops available to all.

Using an online print shop, however, does require some basic knowledge of graphic editing. Unfortunately, laypersons are simply not familiar with many of the technical terms used, which again and again leads to misunderstandings and to printed products that do not meet the customer’s expectations.

One of the fundamental elements of computer graphics is the difference between pixel and vector graphics, the latter of which is rarely encountered by the average computer user, since they have little application in the consumer area.

Read more "The Difference between Vector and Pixel Graphics"

Terms like resolution calculation, image dimensions, screen width, etc. are a great mystery to laypersons, because the terms relate to a very technical branch of desktop publishing. The issue is further confused by the fact that all three terms essentially express the same idea. The names simply sprung from different branches of the same field, though some still prefer to distinguish between them.

First of all, the print resolution is given in DPI, which indicates the number of dots (print points) per inch. In addition, the screen resolution is defined in LPI (lines per inch) to indicate the amount of printable screen lines per inch. Last but not least, the unit PPI (pixels per inch) is used to indicate the scanner or monitor resolution.

Read more "Image Resolution"

We are being asked many times what 4/4 or 4/1 actually means. Below you will find a short overview, which, of course, cannot claim to be comprehensive.

Colour	front side	back side
4/0	4 colours CMYK	nothing
4/1	4 colours CMYK	1 colour black
4/4	4 colours CMYK	4 colours CMYK
2/0	2 colours – black+HKS	nothing
1/0	1 colour – black or HKS	nothing
1/1	1 colour – black or HKS	1 colour – black or HKS

Therefore, 4/0 means nothing more than the fact that the front side is printed in 4-colour CMYK and the back side is empty, as is frequently the case for posters.